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المهارات الأساسية للصحافة - Dentist–Community Communication

المهارات الأساسية للصحافة - Dentist–Community Communication

الرمز اسم المقرر الساعات المعتمدة المتطلبات السابقة للمقرر
DENT 126 المهارات الأساسية للصحافة - Dentist–Community Communication 1

Course Outline:

It have been observed that; the tasks assigned to the dentists had a remarkable development during the past decades, Their roles is no longer confined only to the provision of treatment services, but the communication with the community through various media became one of the basic roles of the dentist, either print , audio or visible. And therefore there was an urgent need for the training of dental students on the basics of communication with the community through such means and trained skills.

Course Learning Outcomes:

By the end of this course, student should be able to:
1. Know the foundations of radio interviews and television, as well as successful awareness programs.
2. Understand the controls that should be observed by the dentist when conducting an interview with him.
3. Prepare the intended messages and letters in the administrative health institutions with an indication of its importance in the organization or institution that will work with the dentist.
4. Demonstrate the importance of writing for awareness as a mean of communicating with the media and the community.
5. Know how to edit press releases issued by medical institutions.

References:

1. Jaber Mohammed Tmaoy, Public Relations and its Practical Applications, Cairo, World Library Press, 2005.
2. Essam El-Din Faraj, The Art Editor of Advertising and Public Relations, Cairo Arab Renaissance Publishing House, 2007.
3. Ali Ajwa, The Scientific Basis for Public Relations, Cairo, Alam Elketab, 2000.
4. Farouk Abu Zeid, Press Release, Alam Elketab, Cairo, 2004.